There are so many items that are heavily processed — items that loosely fit the description “food” since they are mostly by processing the real food right out of them — and the companies that make these foods spend more to market these items than what they spend for the ingredients that go into them. Now let’s look at the lowly beet…delicious to many, unknown entirely to many more…who is speaking up for the beet, and for the beet farmer? Well the Community Alliance With Family Farmers (CAFF) is one of the organizations that is working on this very issue. And — our very own Erin Derden-Little is at the forefront of this effort. Erin leads the Know Your Farmer and Farm to Cafeteria Programs in the Humboldt Region. One of the things those big-time marketing agencies knows is that you must make it as easy as possible for people to purchase you product — and Erin has been working hard to make this a reality in Humboldt. To find out more, check out the website for CAFF — and listen to the interview with Erin.
To listen to the interview with Erin:
This show aired on KHSU on June 12, 2009
For more information about Redwood Roots CSA: