Ivy Matheny, North Coast Growers Association

Farmers Markets are lovely events, lots of happy people shopping for fresh local produce.  In Arcata, there are booth surrounding the entire plaza and in the center, food vendors dishing up some fabulous grub.  While it seems like pure entertainment — it is actually the place where farmers can bring their goods to market and receive the proceeds for the products.  While Farmstands are becoming more popular with the larger operations, staffing on a regular basis can be tricky when farmers need to be out in the field doing farmer things.

One of the issues that comes up when people talk about Farmers Markets is the concern that not everyone can afford this lovely bounty.  The North Coast Growers Association’s Ivy Matheny is working hard to remedy this.  People can use their Cal Fresh funds at the market — and there are incentives for people to do that.  Want to learn more? Listen here and check out the happenings at the North Coast Growers Association website!

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